Back to The Baron

I stumbled on to some reviews for The Baron cologne (for Gentlemen).

Of course here is the most important review of all -

I give you The Baron on The Baron:

The Baron de Charlus once told me: ‘I am slightly concerned that some believe The Baron cologne was either commissioned by me, composed in my honour or at the very least named after me. I can assure you that this was never the case.

The Baron is not an unmitigated disaster but nor is it an unqualified success. It is an inevitably fraught procedure to try and make the floral propensities of, say, a Grey Flannel cohabit with the herbal propensities of, say, a Lacoste Booster - which it seems to my nose is what The Baron cologne almost attempts to do, binding them both within a saccharine sweetness. Unique, I grant you,but a somewhat unfortunate blend nonetheless.

Unfortunate, too, are the poetic vistas which it envelops: if The Baron cologne transports me anywhere, it is probably to some flimsy film set where, in a nightclub composed of cardboard, middle aged gangsters flirt idly with peroxide blondes over cheap cocktails. This is hardly an ambience that a personage like myself is anxious to inhabit.’

My god - I have to get some of this stuff! That is just the ambience I am anxious to cohabitate.

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