Stuart Brown, whose website came close to giving me an aneurysm (intentionally, I hope), cleverly notices that today’s trends are tomorrow’s cliches, except he tries to get ahead of the curve by claiming they’re already cliches. Except that well, some of them are apparently actually good*, unless you use them wrong, or too much:
Of course, I’m envious that the object of his chronic addiction is a diet beverage, unlike my addiction to heavily faux-sugared wake-the-fuck-up-nastyjuice.
* Maybe because Stuart’s website employs 3 of 8 cliches?
2 Comments
I do like the self-referential category headings quite a lot.
Hi there,
Thanks for linking to me!
I only wish they sold the ‘Dew in the UK - I’m sure I could get used to it!
The clichés are kind of a double edged sword, it would seem - they’re a useful design crutch, the look great in some cases, and they’re relatively easy to do - downside is, of course - everyone else is doing the same thing, and 5 years down the line it’ll look dated.
And yes, the aneurysm effect is intentional. My website, my rules!